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As a resource for breastfeeding information and trends, the Bravado Breastfeeding Information Council (BBIC) provides and captures the most-talked about and media covered stories in the breastfeeding category at your fingertips.

First Lady Michelle Obama speaks out for breastfeeding
During her September 2010 address to the Congressional Black Caucus, First Lady Michelle Obama, discussed her plan to fight childhood obesity. One of her mechanisms was to promote breastfeeding among the African American population who have the lowest breastfeeding rates among all ethnicities. There are many contributing factors to these low figures that have been reported. Not being a “first generation breastfeeder” is one such obstacle.  Click here to read the full BBIC research finding, “First Generation Breastfeeders: The Road Less Travelled”.

Hear what BBIC Board Member, Kimberly Seals Allers (Editor-in-Chief of sees as barriers to young African American women breastfeeding as a first choice.

Kimberly Seals Allers, also comments on Michelle Obama’s position to promote breastfeeding among African American women for the BBIC.  Click here to view.

New Workplace Breastfeeding/Pumping Policy for U.S. Employers
In March 2010, President Barack Obama signed the Patient Protection and Affordable Care Act, H.R. 3590, and the Reconciliation Act of 2010, H.R. 4872.  As a result, all U.S. employers with more than 50 employees are now required by law to provide unpaid break times for nursing mothers to pump at work for up to 1 year after the child’s birth. A private space, other than a restroom, must be provided and a lactation policy made available to all employees.

To help employers with ease of compliance for this new legislation, the BBIC published a White Paper – a simple 5 Step “how to” guide.  Click here to view the White Paper.

Celebrity Influence in 2010
So far this year, a number of celebrities have been very vocal about their individual views on the topic of breastfeeding.  Positive or negative, each view expresses a uniquely different perspective, contributing to the overall breastfeeding conversation.  

Gisele Bundchen

In August of 2010, Supermodel Gisele Bundchen commented in an interview with Harper’s Bazaar UK that there should be a worldwide law mandating breastfeeding for the first six months. This did not sit well with the public. The story was picked up by several sources and blew up on Twitter where women shared their opinions on the matter.

Kim Kardashian

Reality star Kim Kardashian shared her thoughts about public breastfeeding on Twitter in June 2010.  The response wasn’t positive and stirred up a great deal of emotion from the public.

Julie Bowen

In May of 2010, Modern Family star Julie Bowen brought breastfeeding to the public conversation when she bragged to George Lopez on his late night talk show, Lopez Tonight, and brought a photo to illustrate how she used the “double breastfeeding hold” to feed her twin boys.  Lopez had no problem airing the photo on late night.  However, the ladies of The View, refused to do so.

2010: The Year of Active Advocacy?
This year was full of “active advocacy” for breastfeeding where moms fought for acceptance to do so in public.  From state to state, moms took a more active approach towards advocacy by banding together in solidarity through boycotts and various forms of protest, such as ‘nurse-in’s’ – becoming increasingly popular, the media took notice.

Moms and mommy bloggers were up in arms over Old Navy’s ‘Formula Powered’ onesies for babies, which they described as “anti-breastfeeding” and used their clout to demand a boycott. The retailer responded by removing the stock and publicly releasing a statement that the onesie was not meant to be “anti-breastfeeding” and merely part of a racing themed marketing campaign.

Want to learn more about obstacle around breastfeeding out of the home? Refer to our BBIC proprietary research finding – If you Build it they will Come: Breastfeeding out of the Home

Breastfeeding Backlash
One trend this year was backlash over controversial remarks on the topic of breastfeeding. In June of 2010, Kathryn Blundell, Deputy Editor of Mother & Baby magazine, was brought into the center of the breastfeeding conversation with her controversial remarks that labeled, “breastfeeding as creepy”.