2010: The Year of Active Advocacy?

This year was full of “active advocacy” for breastfeeding where moms fought for acceptance to do so in public.  From state to state, moms took a more active approach towards advocacy by banding together in solidarity through boycotts and various forms of protest, such as ‘nurse-in’s’ – becoming increasingly popular, the media took notice.

Nursing mom to hold nurse-in at Frederick Mall after incident (WUSA9 News Now)

‘Nurse-in’ meant to raise breastfeeding awareness (WESH 2 Orlando)

Nurse-in planned at Valley McDonald’s (ABC 15)

Breastfeeding moms stage nurse-in at O.C. Store (Momlogic)

Moms and mommy bloggers were up in arms over Old Navy’s ‘Formula Powered’ onesies for babies, which they described as “anti-breastfeeding” and used their clout to demand a boycott. The retailer responded by removing the stock and publicly releasing a statement that the onesie was not meant to be “anti-breastfeeding” and merely part of a racing themed marketing campaign.

‘Formula Powered’? Lactivists tussle with Old Navy (Time)

Mommy bloggers enraged over Old Navy logo (Globe & Mail)

Want to learn more about obstacle around breastfeeding out of the home?

Refer to our BBIC proprietary research finding – If you Build it they will Come: Breastfeeding out of the Home